Here's a snippet of Allah's marketing plan. Guiding someone to do a good deed earns you a commission as good as doing it yourself. Why? Because a poor may not have money and a rich may not have time. If the poor guides the rich to spend money in charity and the rich guides the poor to actively participate in that charity project with his time, it'll be good for all.
Notice that showing off is not the same as marketing good deeds. Showing off deprives one of any reward because the person is bringing attention to his own self, not the good deed. Leading someone to do good is actually bringing attention to the good deed, not oneself so it's rewarded at par with an active deed.
How many leads did you generate today?
'Whoever leads to good, is like the one who does it.'" Tirmidhi 2670
" إِنَّ الدَّالَّ عَلَى الْخَيْرِ كَفَاعِلِهِ "